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I build the profitable side of your dream.
"My approach is built on transparency, deep-dive auditing, and a relentless focus on the bottom line. I protect your business as if it were my own."
Working with Sofia has been a genuinely positive experience.
She’s clear, thoughtful, and brings a calm confidence to every conversation.
She’s helped me see my business from a fresh perspective, and it’s been easy to trust her judgement and enjoy the process and felt supported throughout.
Mareth Assagild
See the Foundations in Action
Foundational Mentoring (1:2:1)
I know how easy it is for marketing to fall down the list when you’re busy running a business - which is why my sessions are practical, focused, and tailored to what you actually need.
Whether it’s learning how to make Canva.com work harder for your brand, understanding Facebook, Instagram, LinkedIn, or TikTok. I can help you improve your email marketing with Mailchimp, use AI tools for maximsing efficiency and marketing effectiveness.
With me, you and/or your team will have a new sense of confidence, capability and achievement.
My goal is to give business owners the tools and understanding to take control of their marketing and see real results - without the jargon or overwhelm.
Service provided: 4 x 1 hour sessions per month minimum
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Focused Strategic
Partnerships (1:2:1)
DJ OLLY GRANT
I step into your business as a Fractional Director, providing the high-level oversight and marketing direction needed to turn your growth targets into a reality.
I’ve had the pleasure of working with DJ Olly Grant for over three years, providing ongoing mentoring and marketing direction as his business has gone from strength to strength.
Together we built his initial website designed to showcase his talent and professionalism as a London-based DJ specialising in Bar Mitzvahs, Bat Mitzvahs, weddings, corporate events, and private parties.
My role has been to guide Olly through a tailored event entertainment marketing strategy, helping him refine his brand message, strengthen his online presence, and attract the right kind of clients through smart positioning and digital visibility.
The result is a confident, scalable marketing platform that reflects his reputation as a trusted and in-demand DJ in the events scene.
Service provided: 4 x 1 hour sessions per month
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THE PASTRY ACADEMYI
specialise in taking high-level creative visions and building the structural foundations required to make them profitable.For a leading culinary academy, I was the sole architect of the business infrastructure, transforming a dream into a functioning commercial model.
From brand identity and operational policies to financial stability and digital growth, I provided the 'operational muscle' that turned an idea into an industry leader.My work with complex start-ups has proven that a business is only as strong as its foundation.
From business conception through to growth, I was solely responsible for every aspect of the business, from creating marketing strategies to build a strong brand identity, growing its online presence, creating policies and procedures through to working with closely with our accountants for financial stability. By combining digital marketing with hands-on business management, I transformed The Pastry Academy from a business dream into a viable commercial entity.
Service provided: top level 22 hours per month.
Vision to
Viable Entity
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I provide the high-level marketing leadership your business needs to scale, without the cost of a full-time executive.
Working as your Fractional Marketing Director, I take total ownership of your strategy, aligning your brand message, refining your market positioning, and ensuring every penny of your budget is working toward your bottom line.
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