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The Roadmap from Napkin to Reality
I help ambitious founders and small business owners who have the vision but not the roadmap to build a business that's profitable, visible and theirs - with a Fractional Marketing and Business Director in their corner. who treats and cares for the business, just like it was her own.
HOW I CAN HELP
Three ways to work together
Every client arrives at a different point in their journey. Here's where you might fit.
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Fractional Business Director
I step into your business as a senior strategic partner, providing the marketing leadership, operational direction and commercial focus that growing businesses need, without the cost of a full-time hire.
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Best for: founders & small business owners ready to scale
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Format: 4 × 1-hour sessions per month
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Commitment: ongoing partnership
1:2:1 Marketing Upskilling
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Practical, hands-on training tailored to your business and your learning style. From creating marketing and social media strategies, brand messaging, PR, developing and implementing new business activities, creating commercial strategies, HR templates. Understanding Meta Business Suite, LinkedIN, Twitter, TikTok. Expert help on Canva.com, Mailchimp. Training on and using different AI platforms for maximum business and marketing efficiency.
You'll leave every session with project goals to action for our next meeting = small steps to achieving big business dreams.
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Best for: business owners who want to do it themselves, start-ups who want to benefit from expert business and marketing advice and support, entrepreneurs and freelancers who want to market their businesses more effectively
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Format: flexible 1:2:1 sessions
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Covers: Canva, AI, Meta Suite, LinkedIn, Mailchimp, Social Media, Websites. Business & Marketing mentoring and coaching.
Tomorrow's Marketing. Done Tonight.
A relaxed but results-driven evening workshop hosted at the stunning Chester Hotel in Aberdeen. Whether you're a solopreneur juggling every role in your business, or a small business owner bringing along your marketing, social media or events team.
This evening is designed for you. Get hands-on with Canva and AI, streamline the tasks that eat your time, and leave feeling inspired, equipped and a little bit spoiled.
Be prepared to leave the evening with a tonne load of take-aways - from a month's worth of social media posts, a new marketing strategy, updated social media strategy, researching any gaps in your marketplace, creating a marketing strategy for these gaps, creating social media content for these gaps right there and then - everything to use tomorrow morning.
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Best for: managers of independently owned businesses and their marketing, social media and events teams.
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For solopreneurs working from home who want to explore using AI to reduce workflows and maximise their marketing.
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Freelancers
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Business owners who want to achieve more by doing less
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A FEW KIND WORDS
Results that speak for themselves
Working with Sofia has been a genuinely positive experience. She’s clear, thoughtful, and brings a calm confidence to every conversation.
She’s helped me see my business from a fresh perspective, and it’s been easy to trust her judgement and enjoy the process and felt supported throughout
MARETH ASSAGILD
Business owner
THE PROGRESS
From first conversation to lasting results
Every engagement starts with understanding your business - deeply. And we build from there.
01
Discovery Call
We talk. I listen and ask questions nobody else has thought to ask about you and your business.
02
Deep dive audit
I review where you are - your marketing, your visibility, your foundations, your business and your personal goals.
03
Strategic roadmap
I create a clear, acitonable plan. Not pages and pages of stuff that you'll never read again, but a clear summary of the way forward. One which yu can actually follow.
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Ongoing execution
We implement, measure and refine together. I protect your business as if it were my own.