Xtra Pair of Hands
Xtra Pair of Hands
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About Sofia Middleton
Success Stories
  • What is success?
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Xtra Pair of Hands
Xtra Pair of Hands
XPOH Services
  • Marketing Upskilling
  • Creative Growth Marketing
  • Marketing for Startups
  • Social Media Support
  • Elevator
About Sofia Middleton
Success Stories
  • What is success?
  • Business Growth Success
  • Event Success
  • Social Media Success
  • PR Success
  • Testimonials
Contact
More
  • Xtra Pair of Hands
  • XPOH Services
    • Marketing Upskilling
    • Creative Growth Marketing
    • Marketing for Startups
    • Social Media Support
    • Elevator
  • About Sofia Middleton
  • Success Stories
    • What is success?
    • Business Growth Success
    • Event Success
    • Social Media Success
    • PR Success
    • Testimonials
  • Contact
  • Xtra Pair of Hands
  • XPOH Services
    • Marketing Upskilling
    • Creative Growth Marketing
    • Marketing for Startups
    • Social Media Support
    • Elevator
  • About Sofia Middleton
  • Success Stories
    • What is success?
    • Business Growth Success
    • Event Success
    • Social Media Success
    • PR Success
    • Testimonials
  • Contact

expert marketing & ops support

Taking your startup to the next level

If you're an ambitious startup founder who's been in business for over 6 months and you're feeling ready to level up your marketing game, you've come to the right place. I'm here to help you move from reactive to strategic marketing.  


Why wait until 6 months?


I've found that the 6-month mark is the sweet spot. By then, you've validated your business idea, received real customer feedback, and have a good grasp of your challenges. Now it's time to boost what's working and fix what isn't. 


How I support your growth

 

Think of me as your go-to marketing partner. I'll dive deep into your business to:

    

  • Turn your scattered marketing efforts into a clear strategy
  • Build a strong digital presence across all platforms
  • Optimise your website for both customers and search engines
  • Create content that turns browsers into buyers
  • Set up systems to capture and nurture leads
  • Implement automation to save you time
  • Establish key metrics tailored for your business


My unique approach approach


I don't just give advice – I get hands-on and work alongside you. Whether it's crafting social media posts, optimising your website, or setting up your Meta advertising account, I'm right there making it happen. 


Your investment


Consider me your CMO without the hefty price tag. I offer flexible support packages made for startups ready to scale, giving you top-notch marketing expertise without breaking the bank. 


What you can expect

  

  • Direct, no-nonsense communication
  • Quick responses to your marketing needs
  • Strategic thinking combined with tactical execution
  • Regular performance updates
  • Systems and processes you can handle long-term


Is it right for you?

  

You're ready for this level of support if:


  • You've been trading for at least 6 months
  • You have a proven product or service with happy customers
  • You're ready to invest in strategic growth
  • You want expertise but can't justify a full-time marketing hire
  • You're willing to implement changes and try new approaches


Let's talk about turning your startup success into sustainable growth.


Are you ready to grow? If you and your business are ready to take the next step to achieve managed growth, then let me hold your hand.


It's such an incredibly exciting time - we'll make it a true adventure!


Let's begin your journey...

Are you ready to grow?

If you and your business are ready to take the next step to achieve managed growth, then let me hold your hand.


It's such an incredibly exciting time - we'll make it a true adventure!

Let's begin your journey

Case study: the pastry academy

Sutherland's Pastry Academy & Coffee Shop

When Graham Sutherland opened his patisserie and coffee shop at Inchmarlo Golf Centre in April 2023, I knew this was going to be something special. After a warm recommendation from another client, I've had the privilege of shaping this exceptional brand from its early days.


Building a Digital Presence with real-world impact:


I immediately recognised the unique opportunity in Graham's vision. Through strategic social media management, I've built and nurtured an engaged community of over 1,100 followers who don't just scroll - they visit and purchase. Every like, comment, and share translates into footfall, with customers regularly mentioning they discovered his delicious creations through social media.


From Coffee Shop to Culinary Education:


But Graham's vision extended beyond creating exquisite pastries - he dreamed of nurturing Scotland's next generation of pastry chefs. I've been instrumental in bringing this vision to life, developing and marketing The Pastry Academy to ensure consistent class attendance.


Key Projects Delivered:


  • Created and launched an e-commerce-enabled website
  • Established and grew The Pastry Academy's presence
  • Secured valuable media coverage in Press & Journal and local publications
  • Built and engaged a social media following exceeding 800 dedicated followers
  • Orchestrated a successful debut at Taste of Grampian
  • Developed strategic marketing campaigns for The Pastry Academy's classes


What excites me most is seeing how my strategic marketing efforts have helped transform Graham's passion into a thriving business and educational hub. Each filled class and satisfied customer represents another step toward his goal of elevating Scottish pastry craftsmanship.

Marketing, Management and Empowerment

Let me tell you how I help out business owners like you.


Marketing really needs to be driven by strategy. Every activity should have a purpose - it should accomplish something meaningful.


With more than 20 years of experience in managing and marketing small businesses, Xtra Pair of Hands provides top-notch advice and support across the entire marketing spectrum. I’m here to make sure your marketing efforts are effective and impactful.

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Xtra Pair of Hands

Aberdeenshire, United Kingdom

07968 211 709

sofia@xpoh.co.uk  

07968 211 709


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