marketing out of covid
...and then doubling turnover
CNG Design supply and install quality kitchens, bathrooms and bedrooms from Stonehaven down to Dundee (and everywhere in between). Owner and director Chris Graham wanted to come out of lockdown with a smile making order book.
As marketing consultant, I approach every client exactly the same way - by taking them through an in-depth discovery session. By drilling down into CNG Design, I was able to clearly see and map out a strategy for exiting out of lockdown. This is a pathway to small business marketing success.
Chris knows what he's doing. His ideas are great but like most business owners, his time is short and he needs to rely on someone to activate and manage his marketing campaigns.
CNG Design's social media platforms have been activated and the engagement we now receive is fantastic!
All the marketing activities which have taken place have all been strategically driven with the end result that CNG Design now has a full order book!
So it's hats off to everyone at CNG Design - because it takes team work to make everything fall neatly into place.
Projects undertaken to date:
- New website published
- Move to new, larger showroom
- Launch of new showroom
- PR
- 10th anniversary celebration event
Chris Graham, owner and director of CNG Design (Laurencekirk).
brand leadership
Family owned, success driven
The company has always been, and continues to be run by the Hutcheson family.
Alistair Hutcheson established the company back in 1961 when Hutchesons installed and maintained central heating systems.
Now, Hutchesons of Portsoy has become one of the North East of Scotland’s best loved supplier/installer of woodburning, gas and electric fires and stoves.
HoP have 2 showrooms. Their main showroom is in Portsoy which houses one the largest displays of woodburning stoves outside of the Central Belt along with electric range cookers as well as an impressive selection of gas and electric fires, fireplaces and surrounds. The other showroom is located within the Treehouse in Midmar, just outside of Inverurie.
Xtra Pair of Hands has been working with HoP since 2021, managing all their social media, marketing and digital marketing activities.
Hutchesons of Portsoy
Managed growth & marketing management success
Scardroy Homes: Falkirk, Dundee, Aberdeen, Aberdeenshire, Inverness & Costa Blanca
Scardroy Homes is one my most recent new clients and I am loving the variety this client brings to the table.
With 6 properties to manage and market, we have been working hard on activating their social media platforms and updating all the imagery so that it matches the expectations of each target market.
Scardroy Homes' apartment in Falkirk is perfect for contract workers at Grangemouth for example, whereas their property in Alford is a 7 bedroom detached bungalow which is great for group golf bookings and family get togethers.
Run by a dynamic business owner, this role is very much a 'roll up your sleeves and get on with it' position - all of which I love!
Self-catering accommodation with a very personal touch
Business growth & development
ana recruitment (Aberdeen)
Working closely with the CEO in Aberdeen, my role was to manage the marketing and development of this £5m turnover private enterprise.
Having just re-branded, I was instrumental in developing the ana brand. I implemented focused commercial and small business marketing arketing strategies which directly resulted in:
- Raising shifts from 650 shifts being request per week to 800
- Increasing candidate applications whilst implementing online screening techniques, ensuring all prospective agency workers meet ana’s stringent recruitment requirements
- Developing marketing communication material to raise ana’s brand profile within their market sector
- Managing ana's digital on-line marketing campaign to raise brand awareness and increase recruitment
- Launch of ana's new care @ home service
- Exploring the provision of services into the Dundee
- Winning tender framework agreements
- Managing the implementation of new brand strategy
Independent nursing agency