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Retail & E-Commerce Growth Strategies
Turning browsers into buyers and local shops into destination brands.
Retail is moving faster than ever. Whether you are selling exclusive fashion online or high-ticket interiors from a showroom, the challenge is the same: cutting through the noise to reach the right customer.
I work with retailers who are ready to move beyond "posting and hoping." I provide the strategic architecture needed to drive footfall, increase average order value, and build e-commerce systems that sell while you sleep.
From activating dormant social media channels to managing high-profile PR campaigns, I act as your partner in driving revenue.
Proven results in retail
I believe in strategies that deliver a tangible return on investment.
SUPPORTING retail & E-COMMERCE BUSINESSES
Fashion & PR
The Challenge:
Gaining national visibility for an exclusive women’s shoe brand.
The Strategy:
I executed a targeted Public Relations campaign focused on their summer collection. Rather than a "spray and pray" approach, we targeted publications that perfectly matched the Mandarina customer demographic.
The Result:
- Secured a high-profile press release feature in Country Living Magazine.
- The exposure resulted in the brand's entire summer espadrille range selling out completely.
High ticket retail
The Challenge:
Navigating a kitchen, bathroom, and bedroom retailer out of lockdown and into a growth phase.
The Strategy:
We needed to rebuild momentum. I implemented a comprehensive marketing strategy that combined digital visibility with experiential marketing. This culminated in organising a major 10th Birthday Celebration event to cement their status in the community, featuring chef demos, a magic show, kids' cake decorating, and live music.
The Result:
- Doubled turnover in the immediate post-lockdown period, financing a move to a larger showroom.
- Continued strategy has seen turnover treble since our work began.
- Successfully transitioned the brand from a local supplier to a regional market leader.
Digital Transformation: Hutchesons of Portsoy
The Challenge:
Modernising a traditional retailer to capture online sales and clear stock effectively.
The Strategy:
I took a multi-channel approach to digitise the business. This involved a complete re-design of their website for e-commerce functionality and "waking up" their social media audiences. Most recently, in 2025, we utilised targeted paid advertising for a critical stockroom clearance.
The Result:
- Direct Sales: Activated social media channels to drive immediate purchase behavior.
- Lead Generation: Successfully ran Facebook Lead Gen Ads to maximise the 2025 stockroom clearance sale, moving significant inventory volume.
- E-Commerce Growth: Delivered a user-friendly website that opens up revenue streams beyond the physical shop floor.
Working with Sofia has been a genuinely positive experience. She’s clear, thoughtful, and brings a calm confidence to every conversation. She’s helped me see my business from a fresh perspective, and it’s been easy to trust her judgement and enjoy the process and felt supported throughout. Her i
Mareth Assagild (Collar andFleece)
A Visual Journey Through Marketing Successes
