architect of marketing for business services
Working with professional services
I pride myself on building lasting relationships with a diverse range of organisations.
From supporting national business ecosystems to partnering with specialised healthcare providers and consultancies, my experience across the professional services sector is defined by trust, adaptability, and tangible results.
I have had the privilege of working alongside some great companies - helping them grow and streamline their operations.
B:B Marketing - proven results
I believe in strategies that deliver a tangible return on investment.
my partners & clients
Business Gateway (delivered through Elevator)
Since 2016, I have acted as a consultant for Elevator and have become an integral part of Business Gateway’s variety of funded programmes. My work spans across Digital Boost, Growth Surgeries, and Expert Help initiatives.
- The Scope: Working across multiple regions—including Aberdeen City & Shire, Tayside, Lanarkshire, and Edinburgh—I support business owners from the startup phase through to managed growth.
- The Impact: I am proud to be part of this national institution, providing essential guidance to the next generation of Scottish businesses.
I’ve been working with MyCabin Scotland to help launch their innovative golf simulator cabins and grow their brand presence online.
As their dedicated marketing consultant, I manage their lead generation campaigns on Meta Suite, designing and optimising ads that convert interest into bookings.
My focus is always on ROI, helping small and medium-sized businesses like MyCabin build awareness, generate quality leads, and scale sustainably. From crafting compelling ad content to refining their digital strategy, I’ve supported the team in creating a clear, results-driven marketing foundation that supports their growth.
It’s a great example of how strategic, hands-on marketing can make a real difference for ambitious SMEs ready to take their next step.
Aberdeen Psychotherapy
I worked with owner Emma Beagrie over a number of years to ensure her practice remained busy and sustainable.
- The Work: Whenever client numbers dipped, I took over the business marketing. This involved creating engaging content on Facebook, managing campaigns via Meta Suite Ads Manager, and implementing a LinkedIn social media strategy.
The Result:
These targeted interventions consistently resulted in an immediate uptake of new clients.
Hutchesons of Portsoy
The Challenge:
Modernising a traditional retailer to capture online sales and clear stock effectively.
The Strategy:
I took a multi-channel approach to digitise the business. This involved a complete re-design of their website for e-commerce functionality and "waking up" their social media audiences. Most recently, in 2025, we utilised targeted paid advertising for a critical stockroom clearance.
The Result:
- Direct Sales: Activated social media channels to drive immediate purchase behaviour.
- Lead Generation: Successfully ran Facebook Lead Gen Ads to maximise the 2025 stockroom clearance sale, moving significant inventory volume.
- E-Commerce Growth: Delivered a user-friendly website that opens up revenue streams beyond the physical shop floor.
Small Businesses and Sole Traders think about signing up to this - you won't be disappointed! It's a difficult and uncertain time for us sole traders/small businesses. I turned to Sofia to gain guidance on how to boost business during this transition and how to retain the intergity of my service
Emma Beagrie (Aberdeen Psychotherapy Services)
A Visual Journey Through Marketing Successes
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